Alison is the Marketing Director for all of of Affinity Consulting. In addition to her marketing experience, Alison has a background of more than a decade in IT, management and strategic consulting, serving a wide variety of clients throughout the mid-Atlantic. Her experience with technology taught her that systems are only as successful as the acceptance rate of their users. This drove Alison to concentrate more specifically on the communication and marketing channels of business. Today, Alison focuses on blending long-proven marketing tactics with new media and web 2.0 strategies.
