Affinity Consulting Blog

Many lawyers do podcasts. But the number of knowledgeable lawyers who could do a podcast to boost their niche marketing is much higher than those currently taking the plunge. That is largely because producing a professional-sounding podcast requires considerable hardware, software, and time. As with other tasks lawyers engage in, much of that work can be reduced and more effectively managed by turning to the Cloud for help.

There is a new Cloud-based podcast service called Cast It has a free trial and subscription levels of $10 or $30 per month depending on the number of hours you record. It won't entirely replace a fancy podcasting studio, but it should allow lawyers to create professional-sounding podcasts from within a web browser, including basic audio editing. This review by podcasting veteran Jason Snell of the Six Colors blog suggests Cast may be worth a try ""if you don’t want to do more than basic editing, Cast can potentially be a one-stop shop for all your recording, editing, and hosting, which is quite compelling."

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