This step by step guide was written in conjunction with Micheal Brennan, principal consultant of SMBclix.com, a Google Partner Digital Marketing Agency that specialises in creating and managing Google adwords campaigns for businesses across the globe.
In this guide I will show you how I would go about creating a Google Adwords campaign for a fictitious general law firm “ABC Law Firm” based in Manchester, New Hampshire. But the principles can be used to create an adwords campaign, for law firms of any size based anywhere in the world.
If you have never created an adwords campaign before, then the first thing you are going to want to do is go over to adwords.google.com and sign up for an account
Once you have signed up for your account you will be greeted by the following screen prompting you to create your first campaign.
You are going to want to skip this part so that you can do your keyword research and give yourself the best possible chance of creating a great campaign. For the keyword research you will use google’s keyword planner tool. At the top of the screen click on “tools” and then click on keyword planner. This tool is really great as it allows you to find out how many people search for the keywords that you think of yourself as well as suggesting other keywords that are highly searched.
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