When attorney Jennifer Gilk decided to launch her own law firm, she knew the legal work wouldn’t be the hard part. It was the technology—the tools, systems, and processes to actually run the business—that threatened to slow her down. She had a tight 60-day timeline and no room for missteps. That’s when she called Affinity Consulting.
A Powerful Practice, Built on Local Legacy
Gilk Legacy Law serves southwest Minnesota with deep expertise in estate planning, real estate, and farm/business succession. Founder Jennifer Gilk built the firm to help families protect what matters most—and to do it with clarity and care.
But launching a law firm is more than legal know-how. It’s about building a business that runs smoothly from day one.
The Tech Bottleneck Blocking Her Launch
Jennifer had a vision for a modern firm—but she didn’t have time to research software, set up systems, or build tech infrastructure from scratch. She needed to:
- Launch within 60 days
- Set up client-ready systems for billing, documents, and case management
- Avoid costly trial-and-error
- Stay focused on clients—not backend tech
“I was excited to launch, but one person can’t do everything. I knew I needed outside help—and it had to be the right help.”
One webinar later, she called Affinity. Within days, they were moving.
The New Firm Launch Program That Changed Everything
Affinity brought Jennifer into their New Firm Launch Program—a proven, step-by-step roadmap that helps new law firms hit the ground running.
With Affinity’s team in her corner, Jennifer had expert partners handling:
- Technology selection and implementation
- Workflow design and automation
- Case management and billing systems
- Customized setup—from letterhead to phone lines
“They didn’t just recommend software—they did the work. Debbie and her team logged in, configured our programs, and guided me through it all. It was seamless.”
No fluff. No overwhelm. Just execution.
From Vision to Reality—On Time, On Budget, and On Point
Jennifer’s goal? Launch by December 31.
With Affinity managing the timeline and tasks, Gilk Legacy Law was live in just 8 weeks—fully operational, fully equipped, and ready to serve.
Here’s what they accomplished:
- Launched a fully functioning firm in 60 days
- Automated key client communications and workflows
- Integrated billing, documents, phones, and cloud systems
- Kept everything on track—even over the holidays
“I consider it one of the best investments I’ve made in my firm. We launched on time, and I didn’t burn out getting there.”
Now, Gilk Legacy Law runs lean, serves more clients, and scales without stress.
Want to Launch Like a Pro? Let’s Talk.
You don’t need to DIY your launch—or waste time figuring out tech on your own.
Whether you’re starting fresh or modernizing an existing firm, Affinity helps you build a business that works behind the scenes—so you can focus on practicing law.
Schedule a free consultation and let’s build it right from day one.
