Business Development Bootcamp: Module 2 – The Application

July 7, 2022  1:00 PM Eastern Time

Register for this free webinar.



Achieving smart and sustainable growth requires law firms to ensure their approach to business development is strategic, intentional, and carefully managed.

Join Affinity Director of Strategic Consulting Wendy Merrill for a unique Business Development Bootcamp designed specifically for lawyers. Associates, partners, practice group leaders, and firm business development and marketing professionals will learn the skills and methods necessary to generate profitable business in a changing legal landscape. Join Wendy for one or all three sessions for the proven strategies and tactics to grow your firm.

Module 2: The Application

  • Networking for lawyers – a real world and practical approach
    • Grow your reach, build your bench, and cultivate fans in a way that is comfortable and enjoyable
    • Different types of networking – what works for you?
      • In-person meetings and events
      • Virtual meetings
      • Using social media to network from your laptop or phone
      • Creating and cultivating strategic relationships inside and outside the firm

Register for this free webinar.


Be sure to register for the rest of the sessions for the full bootcamp experience on the Upcoming Webinars page!

Module 3: Implementation and Metrics                AUGUST 16

  • Goal setting
  • Creating a customized and measurable plan that is suited to your comfort level and firm expectations
  • Accountability and metrics
  • Budgeting: money and time
  • Creating and encouraging a firm-wide focus on origination

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