Beth leads Affinity’s client engagement team and works closely with our software vendors and referral partners. She also assist clients who are considering our services. Last, but not least, Beth serves on ACG’s leadership team.
For 25 years, Beth has focused on legal technology, working with both law firms and corporate legal departments. During the last 15 years, she has led several sales teams and worked closely with marketing to allow for better collaboration across teams. She has found that organizations such as ALA, ILTA and CLOC have been a great outlet for learning and staying connected to colleagues and other industry leaders. In fact, she met Affinity’s Managing Partner, Debbie Foster, through an ALA board they served on together years ago.
Beth’s superpower is her ability to read people, and her favorite parts of her job are helping clients solve problems and coaching her team.
Beth describes herself as “Southern to the core.” She is always mesmerized by the ocean and prefers sunrise to sunset. In her off hours, she usually has a crochet hook or knitting needles near by. Beth has a mini-goldendoodle named Rosie and three grands who call her “Gaga” (the oldest of whom came up with the name).
• Good communicator
• Empathetic listener
• Influencer
• Pleasantly persistent
• Goal oriented
• Quick learner
• Positive thinker
• Strategist
• Problem solver
• Team player
• Coach
• Mentor
• Pioneer
• Adaptable
• Technically savvy
