At Affinity, we deliver intelligent, custom business strategies for legal teams. Our holistic approach addresses the roles of people, process, and technology in optimizing law firm performance. Affinity’s team of legal industry experts works hand in hand with you to help you better understand and run your business—from growth strategy to technology selection, and everything in between.

Running your firm

Optimize your practice and take your life back.

Uncover hidden inefficiencies and discover better ways of working. Build more effective teams, streamline your operations, dial in your marketing, and develop plans to ensure your firm’s long-term financial health. Where do you need help? If we don’t do it, we know someone who does.


Leveraging your technology

Maximum efficiency. Zero waste.

From software selection to implementation and training, we make sure your technology is working hard for you, not the other way around. Our client-first, vendor-agnostic approach ensures that solutions are perfectly tailored to the unique needs of every firm we work with. We believe in cutting the clutter and equipping your team with exactly what you need for optimal performance.


Educating your team

Unlock your team's potential.

Nurture your team’s continued professional development through powerful training opportunities designed to inform and inspire. Whether it’s through our Affinity Insight membership program or one of our live CLE seminars, your team will get the kind of practical, real-world training they need to grow and thrive.


Client Resources

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Recent Articles

From Boomers to Zoomers: How to Bridge the Generational Gap in Your Law Firm (Without Losing Your Mind)

The backbone of any successful law firm is effective communication. But when multiple generations work together, each with its own, distinct communication preference, it can be challenging to bridge t ...

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If your people can't unplug, turn off the power

If Your People Can't Unplug, Turn Off the Power

“I know we’re on vacation, but let me just take a few minutes to check in.” It’s a phrase I’ve said too many times to my family on what is supposed to be our vacation. Unfortunately, today ...

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