Gregory Bray

Professional Details

Greg serves as the Director of Implementations at Affinity, where he is responsible for delivering tailored solution implementations for Mid-Market Law Offices. With over 20 years of experience implementing legal technology solutions, Greg has developed a reputation for driving successful outcomes that enhance efficiency, security and transform our clients’ working lives.

Throughout his career, Greg has partnered with vendors, clients, and consultants to design and deliver cutting-edge document lifecycle solutions that truly transform the way law firms manage their information. His leadership style combines strategic vision with a hands-on, team-first approach, empowering his consulting teams to excel and ensuring every project is implemented with precision and care.

Greg’s superpower is curiosity—always on the hunt for innovations and the “next big thing” that will improve client outcomes. His favorite saying? “…always check if that paint is actually wet!” #STAYCURIOUS

Leading an amazing team of talented consultants is his favorite part of the job. As Greg puts it: “Affinity’s Implementation Team are true rockstars!”

Personal Details

Splitting his time between homes in both Ohio and Florida, Greg enjoys surfing, fly fishing, motor racing, and motorcycles. He is the president and coach of the Tampa Bay Tiger Sharks, an Australian rules football team, and keeps a keen eye on international cricket while dreaming of becoming a better golfer.