March 12, 2025

Zero Downtime, Maximum Impact: How Murphy Sanchez Built a Modern Law Firm from Scratch

How Murphy Sanchez Built a Modern Law Firm from Scratch

Starting a law firm from scratch is a daunting task—especially when 18 attorneys need to be operational from day one. So, when a group of attorneys from a large firm decided to launch their own practice, there was no room for downtime. They needed a seamless transition and the right technology fast.   

With Affinity Consulting’s expertise, Murphy Sanchez seamlessly transitioned into a fully operational law firm—without the usual headaches. By implementing a powerful practice and document management system, the firm unlocked new levels of efficiency, cut administrative burdens, and created a healthier work-life balance for its attorneys. 

About Murphy Sanchez 

Murphy Sanchez is a national, women-owned law firm with offices across six states, specializing in subrogation, property claims, automobile and trucking claims, workers’ compensation, products liability, and premises liability. The firm provides tailored legal solutions, from handling large-scale property losses to defending complex liability cases. Murphy Sanchez offers strategic representation, risk management, and in-house training. Their client-focused approach ensures efficient resolutions and maximized recoveries across various industries. 

Building Murphy Sanchez 

When 18 attorneys made the bold decision to leave their previous firm and form Murphy Sanchez, they weren’t just starting fresh—they were racing against the clock. They needed a law firm that was fully operational on day one, with seamless practice and document management systems in place.  

There was no room for delays or inefficiencies; every hour of downtime meant lost revenue and disruption for their clients. But building a streamlined, tech-driven firm from scratch while navigating the complexities of a major transition was no small task. To turn their vision into reality, they needed expert guidance and a proven system—fast. 

Turning a Vision into Reality 

With a bold vision and a tight deadline, Murphy Sanchez turned to Affinity Consulting Group to make their transition seamless. The mission was clear: ensure that, from day one, the firm could operate at full capacity without a hitch. Affinity stepped in as a trusted partner, implementing PracticeMaster and NetDocuments in parallel to create a powerful foundation for the firm. 

Affinity worked closely with the attorneys to rebuild essential workflows that aligned with the new firm’s needs. Through firm-wide training, they ensured that every attorney and staff member could hit the ground running with the new systems. But beyond just implementation, Affinity provides ongoing support through the Affinity Optimize program, serving as a dedicated partner for troubleshooting and system enhancements. 

While Murphy Sanchez initially envisioned an aggressive rollout, Affinity’s consultative approach helped them take a step back and see the value in a methodical, strategic transition. By launch day, the firm wasn’t just operational—it was thriving, with the efficiency and confidence of a well-established practice, ready to serve clients from day one. 

A Firm Built for Success from Day One 

  • Seamless Firm Launch Murphy Sanchez was fully operational within an hour of opening, ensuring zero downtime. 
  • Increased Efficiency – Optimized workflows allowed for a higher attorney-to-support-staff ratio, reducing overhead without sacrificing performance. 
  • Near-Paperless Operations A 99% reduction in paper usage cut costs and improved accessibility, making client files instantly available from anywhere. 
  • Faster Billing Cycles Automated document uploads and check requests streamlined billing, reducing administrative time and accelerating revenue collection. 
  • Improved Work-Life Balance Lower monthly billable hour requirements led to greater job satisfaction and better attorney retention.

“The folks at Affinity have been instrumental in making our transition not just possible, but seamless. Their team, from implementation to ongoing support, knows our business inside and out. We’ve become more efficient, saved on costs, and created a firm culture that truly values work-life balance.”
Jeff Sotland, Murphy Sanchez 

Your Firm’s Success Starts Here 

Murphy Sanchez launched seamlessly because they had the right experts by their side. Your firm can, too. Whether you’re starting fresh, optimizing operations, or scaling for growth, Affinity Consulting Group provides the expertise to ensure a smooth, efficient transition. Don’t let outdated systems slow you down—partner with us and unlock your firm’s full potential. Contact Affinity today and take the first step toward a smarter, more efficient law practice.