Wendy Merrill

Director of Strategic Consulting

410-746-8212

As Affinity’s Director of Strategic Consulting, Wendy helps law firms with strategic planning, executive retreat facilitation, growth strategy, business development/marketing planning, partner development, succession planning, and best practices for improving profitability. Wendy’s first career was in the insurance business, where she built a multi-million dollar book of clients through strategic networking and thought leadership. After 16 years, she retired from running her family’s agency and started a consulting firm to help professional services firms with their business development and growth strategy. Over the last ten years, Wendy has helped thousands of attorneys and their firms to dramatically improve their origination, realization, marketing, and management skills. Prior to joining Affinity, she was part of a turnaround executive team at DRI (the largest civil defense bar association) to facilitate the refresh of the 62-year old organization.

Wendy’s work superpower is generating engagement as a leader, marketer, business developer, strategist, coach, and facilitator. Her favorite part about working at Affinity is being able to help people recognize and quantify their value, and to think and do bigger.

Wendy lives with her husband and three children just north of Baltimore, Maryland. When not working or spending time with her family, you will find her at the barn with her horse, Allora. She cherishes her time in the saddle as this is where she practices mindfulness. Wendy also loves cooking, Italian travel, and writing. She authored her first book in 2019 and plans to write another in the coming years.

  • Business Development
  • Networking
  • Leadership Development
  • Facilitation
  • Keynote speaker
  • Author
  • Critical Thinking
  • Thought leadership
  • Marketing Strategy
  • Strategic Planning
  • Engagement and Client Experience
  • Culture Building
  • Connecting the Dots
  • Coaching
  • Branding
  • Content Generation
  • Servant Leadership
  • Succession Planning
  • Professional Details

    As Affinity’s Director of Strategic Consulting, Wendy helps law firms with strategic planning, executive retreat facilitation, growth strategy, business development/marketing planning, partner development, succession planning, and best practices for improving profitability. Wendy’s first career was in the insurance business, where she built a multi-million dollar book of clients through strategic networking and thought leadership. After 16 years, she retired from running her family’s agency and started a consulting firm to help professional services firms with their business development and growth strategy. Over the last ten years, Wendy has helped thousands of attorneys and their firms to dramatically improve their origination, realization, marketing, and management skills. Prior to joining Affinity, she was part of a turnaround executive team at DRI (the largest civil defense bar association) to facilitate the refresh of the 62-year old organization.

    Wendy’s work superpower is generating engagement as a leader, marketer, business developer, strategist, coach, and facilitator. Her favorite part about working at Affinity is being able to help people recognize and quantify their value, and to think and do bigger.

  • Personal Details

    Wendy lives with her husband and three children just north of Baltimore, Maryland. When not working or spending time with her family, you will find her at the barn with her horse, Allora. She cherishes her time in the saddle as this is where she practices mindfulness. Wendy also loves cooking, Italian travel, and writing. She authored her first book in 2019 and plans to write another in the coming years.

  • Skills & Areas of Expertise
    • Business Development
    • Networking
    • Leadership Development
    • Facilitation
    • Keynote speaker
    • Author
    • Critical Thinking
    • Thought leadership
    • Marketing Strategy
    • Strategic Planning
    • Engagement and Client Experience
    • Culture Building
    • Connecting the Dots
    • Coaching
    • Branding
    • Content Generation
    • Servant Leadership
    • Succession Planning